380 S Lake Ave, Ste 206, Pasadena, CA 91101

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Our Blog

October 18, 2016

Moisture Damage and Rolex Watches

BY Ripley Sellers comments 0
Heavy moisture damage on a Rolex calibre 3255 movement

One of the few things that can render a Rolex movement beyond repair is moisture. Unlike electronic devices, moisture damage in mechanical watches is not caused by the instantaneous presence of a conducting liquid. Rather, the damage results from the rust and corrosion that takes place after the movement has been exposed to a liquid.  […]

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September 15, 2016

Now Offering In-House Insurance Appraisals

BY Ben Indra comments 0

We are happy to announce that we are now performing in-house insurance appraisals!  Many Rolex and other high-end watches become separated from their original paperwork over the decades. Protect your timepiece and increase its value by getting an appraisal and certificate of authenticity performed by one of our in-house NAJA-certified appraisers! Click  HERE  to order your […]

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December 19, 2014

Why Do Some People Wear Wrist Watches?

BY James Osborn comments 0
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Your first answer to the question “why do some people still wear wrist watches?” might be “do they?”  The short answer is yes, yes people still wear wrist watches, just a lot fewer of them do.  In the days gone by, we wore watches to tell the time, to always be in the present and […]

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December 17, 2014

Why are Wrist Watches so Expensive?

BY James Osborn comments 0
Golden wristwatch

One of the reasons watches are losing their popularity among the populace of the typical everyday world is that they are so expensive.  A Rolex or Tag Heuer on a man’s wrist shows that they are a man of supreme success and a force to behold.  That is because so many people do not wear […]

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December 12, 2014

Why a Man Should Wear a Watch

BY James Osborn comments 0
Checking the time

A watch is sometimes seen as an old-fashioned sign of a generation gone by.  Fewer and fewer people are wearing a wrist watch since most of keep a time piece with us at all times in our pocket, i.e., our cellular phone.  It used to be a routine gesture to fake a look at your […]

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December 10, 2014

Which Luxury Watch Brands will Best Hold Their Value?

BY James Osborn comments 0
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When you are ready to branch into the world of high end watches, there are many considerations you must recognize before going to the register.  A lot of people will want the perfect look and fit and that is of course entirely subjective.  However, one thing that is far less subjective and also important to […]

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December 5, 2014

What Watches are the Most Prestigious in the World of High-end Watches?

BY James Osborn comments 0
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One of the most complex and intricate worlds is indeed the world of high end watches.  Very few people undertake the necessary time to research and learn of the world.  You could study for years and still never understand exactly all the things you need to know.  You need to live it and breath it […]

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October 30, 2014

What Does Your Watch Say About You?

BY James Osborn comments 0
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Accessories and luxury items reflect who you are to the world outside. The reason we even comb our hair in the morning is to make ourselves presentable, knowing that others will judge us based on our exterior. So what does your luxury watch say about you? We have summarized the stigmas and stereotypes affiliated with […]

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October 28, 2014

Which Luxury Watch Brands Best Maintain Their Value?

BY James Osborn comments 0
Gold Wrist Watches with Diamonds isolated on white. Macro

One of the advantages to paying more for a product – most any product – is the idea that it will retain its value over a lesser brand.  It’s true in almost all worlds: a nice Martin guitar will not only maintain but sometimes increase in value, whereas a Ibanez or off-brand will certainly decrease […]

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October 24, 2014

Which are the Most Coveted Rolex Watches?

BY James Osborn comments 0
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What drives up value in the arena of luxury items?  Remember, there is no such thing as intrinsic value.  Value is manmade.  It’s a fabrication.  Gold does not have inherent worth, we have given it stature and value almost arbitrarily.  Value in and of itself comes from scarcity, perceived worth, and is ultimately determined by […]

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